Market Intelligence
Market intelligence is what lets recommerce businesses act on data rather than instinct. Tracking competitor prices, depreciation trends, and market indices across geographies gives you the visibility to price confidently and spot opportunities before they close.
Key concepts
16 termsBuyback Price Index
A buyback price index is a benchmark that aggregates and tracks the offered buyback prices for specific device models across multiple platforms and operators over time, providing a real-time or near-real-time view of market value for used devices.
Read definition →Competitor Price Monitoring
Competitor price monitoring in recommerce is the systematic tracking of resale and buyback prices offered by competing platforms, retailers, and resellers for specific device models and conditions - enabling data-driven pricing decisions.
Read definition →Market Index (Recommerce)
A recommerce market index is a benchmark that tracks the weighted average resale or buyback prices of specific used device models across platforms and geographies over time, providing a reference for fair market value.
Read definition →Depreciation curve
Depreciation curve is the rate and pattern at which a specific device model loses resale value over time, usually expressed against months since launch as a percentage of original retail price.
Read definition →Multi-buyer strategy
Multi-buyer strategy is a buyback acquisition model where intake offers are routed through multiple competing buyback partners in parallel, selecting the highest offer per device instead of committing volume to a single buyer.
Read definition →Price comparison engine
A price comparison engine (also called a comparison shopping engine) is a system that aggregates prices from multiple sources and presents them in a unified view, enabling users to identify the most competitive offer for a given product, model, or condition.
Read definition →Market-adjusted pricing
Market-adjusted pricing is an approach where buyback or resale prices are updated continuously from current secondary-market data rather than set manually at fixed intervals.
Read definition →Trade-in abandonment
Trade-in abandonment is the percentage of started trade-in or buyback quote flows that do not complete with a submitted device.
Read definition →Bonus offer (trade-in bonus)
Bonus offer is a temporary increment added to base buyback or trade-in value, usually tied to commercial events such as model launches, campaigns, or loyalty tiers.
Read definition →Device lifecycle stage
Device lifecycle stage refers to the sequential phases a device moves through - such as new, refurbished, certified pre-owned, used, and parts-only - with each stage tied to distinct pricing tiers and buyer segments.
Read definition →Average Selling Price (ASP)
Average selling price (ASP) is the weighted average transaction price for a specific device model across all condition grades and sales channels in a given period, used as a headline indicator of secondary market health and depreciation velocity.
Read definition →Ghost listing
A ghost listing is a competitor listing that appears active in price monitoring data but represents unavailable, out-of-stock, or discontinued inventory.
Read definition →New model launch impact
New model launch impact is the measurable effect of a new flagship device announcement or release on secondary market prices for prior-generation models, one of the most predictable and significant price events in recommerce.
Read definition →Price normalisation
Price normalisation is the process of mapping diverse platform-specific condition labels, pricing structures, and listing formats to a common comparable scale, a prerequisite for meaningful cross-marketplace price benchmarking.
Read definition →Resale value
Resale value is the current market-clearing price at which a specific device model in a defined condition can realistically be sold through a given channel, distinct from asking price or historical average.
Read definition →Seasonal pricing
Seasonal pricing refers to predictable fluctuations in secondary market demand driven by calendar events, requiring proactive pricing adjustments on both buyback and resale sides.
Read definition →Related use cases
See how market intelligence concepts apply across different recommerce business models.
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