Average Selling Price (ASP)
Market Intelligence
Average selling price (ASP) is the weighted average transaction price for a specific device model across all condition grades and sales channels in a given period, used as a headline indicator of secondary market health and depreciation velocity.
ASP is commonly used by analysts and operators to track how market value evolves across launch cycles, seasonal peaks, and competitive events. A rising ASP for a model can indicate supply tightening or improved mix toward higher grades; a falling ASP suggests depreciation acceleration or grade mix deterioration. Because ASP blends grades, it is a useful directional metric but must be disaggregated by condition for accurate pricing decisions.