New model launch impact
New model launch impact is the measurable effect of a new flagship device announcement or release on secondary market prices for prior-generation models, one of the most predictable and significant price events in recommerce.
When a manufacturer announces a new model, prior-generation devices depreciate rapidly as consumers who were holding back on selling rush to do so, increasing supply simultaneously with reduced demand from buyers who now wait for the new model. Secondary market prices for the prior generation can fall 15 to 25% within 48 to 72 hours of an announcement. Operators who monitor launch calendars and pre-position their pricing or inventory ahead of these events protect significantly more margin than those who react after the fact.