Dynamic Pricing
Dynamic pricing in refurbished electronics is the automated, continuous adjustment of resale or buyback prices in response to real-time market signals - including competitor pricing, demand patterns, inventory levels, and device lifecycle events such as new model launches.
Dynamic pricing is particularly important in recommerce because device values depreciate non-linearly - prices can drop 15-25% in the weeks following a new iPhone or Samsung Galaxy release cycle. Platforms that rely on monthly or weekly manual price updates routinely lose margin or Buy Box position during these windows. Dynamic pricing strategies include rule-based repricing (if competitor drops below X, match minus 2%), algorithmic repricing (ML-driven price optimisation), and event-triggered repricing (price adjustment triggered by new model announcement).