Automated Repricing
Automated repricing is the process of algorithmically adjusting the listed price of a refurbished device in real time based on competitor prices, platform rules, inventory levels, or predefined margin floors - without manual intervention.
In the refurbished electronics market, automated repricing is used by resellers on platforms like Back Market, Amazon, Refurbed, and eBay to maintain price competitiveness across high-SKU catalogues. Unlike static pricing, automated systems can respond to competitor price drops within minutes. Key parameters include minimum margin floor (the lowest price a seller will accept), buybox strategy (targeting the lowest price or the price just below the current Buy Box winner), and condition matching (ensuring comparisons are made between identical grades).