Channel price parity
Pricing Models
Channel price parity is the practice of maintaining consistent resale prices for the same device model and condition across multiple selling channels, including own website, marketplaces, and B2B, to avoid channel conflict and prevent buyers from arbitraging between platforms.
In recommerce, channel price parity is complicated by differing marketplace fee structures. A device listed at the same gross price on Back Market and on a direct site yields different net margins because Back Market charges a commission. True channel parity requires pricing at equivalent net levels, not identical gross prices. Automated repricing tools must account for per-channel fee structures when calculating the minimum acceptable price for each channel.