Wholesale pricing
Pricing Models
Wholesale pricing is the pricing structure used in B2B transactions for bulk volumes of used devices, typically at a significant discount to consumer retail to account for volume, processing risk, and transfer of grading and resale responsibility.
Wholesale prices form the upstream margin layer that consumer resale prices must exceed for the recommerce chain to be profitable. A refurbisher acquiring devices at wholesale must factor in grading yield, processing cost, return rate, and platform fees before arriving at a minimum acceptable resale price. Monitoring the spread between wholesale acquisition benchmarks and consumer resale prices by model and condition gives operators a real-time view of available margin in each product segment.