OEM buyback programme
An OEM buyback programme is a device buyback or trade-in scheme operated directly by an original equipment manufacturer, typically offering credit toward new device purchases and channelling collected devices into certified refurbished resale.
OEM programmes, such as Apple Trade In and Samsung Trade-In, tend to offer conservative buyback prices relative to independent operators, prioritising simplicity and upsell value over maximum offer competitiveness. However, they represent significant volume and their offer levels are publicly visible, making them useful lower-bound benchmarks in competitive buyback intelligence. Monitoring OEM programme offer changes by model and condition can signal manufacturer expectations about secondary market direction.