Dynamic pricing for used and refurbished electronics. Trade in, buyback, resale.

E-commerce leaders change prices every 2 minutes based on millions of competitors prices. And you?

✓ No credit card required ✓ 14-day free trial

Trusted by these companies so far

    • Smart Generation
    • Refurbis
    • Hi-Phone

When your sales are down it’s too late to change your prices.

Convert more users with always up-to-date resale and buyback prices.

Expand your resale business with dynamic buyback and trade-in valuations to increase your independent source of supply, source devices with higher margins and get more loyal customers.

Get ahead with advanced insights and increase your loyal customer base.

Deliver business results with detailed reporting, price update logs and pricing strategies to set your position in the market.

Price history

Stay on top of the competition with always up-to-date price history.

Get a real competitive advantage leveraging a detailed price history of your competitors for winning pricing and promotion strategies.


Never lose track of what’s happening with easy-to-use reporting features.

With our detailed, always up-to-date and accessible (also via email) reports, you will always be in control of what is changing in your catalogue.

Pricing strategies

Set custom pricing strategies for each product category.

Increase profits with pricing strategies for each product category, leveraging new earnings opportunities and increasing your competitiveness.

Get started today

It’s time to take control of your margins and beat the competition. Get our software for automating your pricing decisions, increase your visibility in search results and focus more on your core business.

Get started today

Supported integrations and in continuous expansion

  • Google Shopping
  • Prestashop
  • WooCommerce
  • Shopify
  • Magento
  • API
  • Excel / CSV

Loved by businesses.

The ease of use, our seamless integration and customer centricity make us a key partner for their growth.

    • In a competitive market like reselling refurbished electronics, having a powerful tool like this one it is a prerequisite to react quickly to price variations.

      CEO, Hi-Phone.it
    • I cannot but to confirm the quality of the product and of Matteo. Great professionalism and availability to exchange thoughts and go the extra mile to cater for clients challenges. Thanks 🙏

      Francesco Briguglio
      CEO & Founder, Smart Generation™
Time to react to market dynamics
3 - 10 million €
Revenue under management (and in strong growth!)
Average margin increase

Our plans

Choose the right plan for your business needs.

Pay as You Go

Simplify your manual buyback processes one valuation at a time. Whenever you need it.

  • Valuations API
  • Up to 1 product category
  • Customer service via email
  • Add on: Online valuation form
  • Add on: Unlock extra product categories
Activate now


All you need to automate your buyback valuation decisions.

  • On top of the Starter plan
  • Up to 2 product categories
  • Up to 2500 API calls/month
  • Recommended Buyback/Trade-in prices
  • Personalised Pricing Strategies
  • Bi-Monthly Pricing Expert advice
  • Priority customer support
  • Add on: Unlock extra product categories
Activate now


For ambitious companies with a rich buyback program.

  • On top of the Business plan
  • Custom number of product categories
  • Custom number of API calls/month
  • Monthly Pricing Expert advice
  • World class customer support
Activate now
*Product categories are for example: smartphone, smartwatch, tablet, PC, …
**BuybackWell: API calls beyond the monthly limit will be debited with a Pay-as-you-go plan. It is possible to upgrade/downgrade your plan for the following month.